From trademarks to patents, copyrights and trade secrets, intellectual property represents the innovative work and brand identity a company has built. While creating IP protection is not always straightforward, defending your rights is important. There are four key...
intellectual property law
How to protect your business’s intellectual property
Your intellectual property creates a competitive edge and contributes to your long-term success. It sets your business apart from your competition. Implementing effective strategies to protect these assets is important. Conduct thorough research Before you launch a...
The fundamentals of trademark dilution
Trademark dilution refers to the weakening of a famous trademark’s ability to identify and distinguish the source of goods or services. Even if there is no consumer confusion, dilution can lessen the uniqueness or erode the strength of a distinctive trademark over...
How can you prove someone is infringing on your trademark?
Trademark infringement occurs when someone uses a registered trademark without permission, leading to confusion among consumers. If you suspect that your trademark is being infringed upon, it is in your best interest to take swift action to protect your brand. In...
Trademark versus service mark protection
When it comes to protecting your brand, understanding the difference between a trademark and a service mark is important. Both play an important role in safeguarding your business identity, but they apply to different aspects of commerce. Trademark basics So far,...
Frequently asked questions about copyrights
The U.S. Copyright Office reported that they review hundreds of thousands of copyright applications every year. Navigating the world of copyrights can often feel like a journey through a maze, especially if you are new to creating or using original content. Whether...
When to send a cease and desist letter
In today's digital age, protecting intellectual property has become a significant concern for creators and businesses. Recent data from the World Intellectual Property Organization reveals a notable 22% increase in cases of intellectual property infringement over the...
Types of intellectual property laws businesses should know
California is the state for innovation and creativity. This makes the protection of intellectual property a priority here. Intellectual property is the term for inventions, artistic works, brand identifiers and other intangible ideas. According to the U.S. Patent...
Some reasons to apply for brand name and trademark protection
Companies introducing brands with unique names, logos or slogans may apply for trademark protection. Registering a trademark could help prevent infringement and copycatting. Forbes notes that by registering their trademarks, the owners have the “exclusive” right to...
What happens if an employee shares trade secrets?
Every successful company knows the importance of trade secrets. These confidential pieces of information give businesses a competitive edge, enabling them to stand out in the industry. However, problems arise when an employee decides to reveal these secrets,...