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Whether you are an artist, an author, a composer, an electronic game developer or any other type of creative person, the works you create are your intellectual property, meaning that you created them from scratch. As such, you want to protect them from infringement by...
Intangible property in the business world comes under the scope of intellectual property. Though trademarks, patents, copyrights and trade secrets are often illegally pursued for re-appropriation purposes, ideas play an important role in the success of your business....
If you own a restaurant, you expect your customers to visit you for your tasty creations. Still, according to figures from the Centers for Disease Control and Prevention, there are nearly 25,000 dining establishments in Los Angeles County alone. Eventually, you may...
Do you have an invention, a symbol, a software code or even a client list that you worry might fall into the wrong hands? Competition is fierce in the business world and if you serve or intend to serve a global clientele, you must protect your intellectual property...
Succeeding in business nowadays can be daunting. After all, not only must you compete with brick-and-mortar outfits, but you also need to do better than online retailers. To win new customers and retain existing ones, you should become familiar with the rule of seven....
The rapidly evolving world of social media and a constantly growing online marketplace have made it more challenging than ever for business owners to monitor and react to potential instances of trademark infringement. However, failing to be vigilant about policing...
Attracting and retaining customers in an increasingly crowded marketplace can take a significant amount of time, money and effort. Part of the equation is coming up with a distinct look and feel for your business. After all, you want your customers to be able to...
Businesspersons understand the importance of holding onto their owned intellectual property. Someone may begin using a similar name or selling an indistinguishable product. Such actions create havoc in the marketplace. As the information economy overtakes the...
The ownership of intangible ideas and creations is often difficult to protect, especially in an age where almost anyone can download and redistribute them with little fear of reprisal. However, individuals and businesses that own such properties can do much more than...
The Nike Swoosh. The Adidas three stripes. The blue Ford oval. Companies often use logos as identifiers. Seeing these markings, customers can hardly help but to think of their associated brands. As a business owner, you likely also identify your products with a logo...