Smart Strategies
For High-Stakes Situations
Attracting and retaining customers in an increasingly crowded marketplace can take a significant amount of time, money and effort. Part of the equation is coming up with a distinct look and feel for your business. After all, you want your customers to be able to...
Businesspersons understand the importance of holding onto their owned intellectual property. Someone may begin using a similar name or selling an indistinguishable product. Such actions create havoc in the marketplace. As the information economy overtakes the...
The ownership of intangible ideas and creations is often difficult to protect, especially in an age where almost anyone can download and redistribute them with little fear of reprisal. However, individuals and businesses that own such properties can do much more than...
The Nike Swoosh. The Adidas three stripes. The blue Ford oval. Companies often use logos as identifiers. Seeing these markings, customers can hardly help but to think of their associated brands. As a business owner, you likely also identify your products with a logo...
As the owner of a profitable business, you use trademarks to promote the identity and the quality of your company. In the event another business or individual takes your trademark and uses it to sell inferior goods, your business will likely suffer. If this happens to...
Trademarks serve an invaluable purpose for content creators, business owners and anyone with an original product to protect from would-be thieves. However, it is important to understand trademark litigation before attempting to take any disputes to court. One recent...
Whether you run a business or you are thinking about starting your own firm, it is important to understand various legal matters related to intellectual property. For example, you have to ensure that you protect your brand and address trademark infringement or other...
Memorable brand names and eye-catching trademarks distinguish your products from your competitors. When your brand becomes successful over the internet, however, you may discover other parties using your trademarks without your permission. Also referred to as...
Once you have finally decided on a brand, logo or symbol to represent your small business, you may want to protect that mark so that another business cannot use it. Trademark protection is not legally required; however, doing so allows you to take legal action should...
An extensive review of the holdings of any business or company in Los Angeles might reveal that its most valued assets are its intellectual properties. An organization's intellectual property includes its intangible creative creations, which serve as the proverbial...
