A trademark is something that a business is known for. This can be a design, word, phrase or symbol. Some companies use a combination of these, which can also be considered a trademark for the business.
Companies have the option of registering their trademarks with the United States Patent and Trademark Office. This isn’t always necessary because many trademarks can be protected under common law by being used in normal commerce.
The decision about whether a trademark should be registered or not is one that must be carefully considered. You may opt to take this step simply because it provides you with an additional layer of protection over common law protections.
Protecting your brand
Trademarks are one of the most valuable assets a business has because they build consumer trust. This is something that’s critical for long-term success, so keeping your trademarks protected can help to ensure that customers are able to identify your product or service, even in a crowded market.
Trademark infringement is a serious issue for a business because it can cause significant confusion for consumers. This is why it’s critical to act if other companies are using similar logos, names or other trademarks in a way that may mislead consumers.
Any company that learns another business is infringing upon its trademark should be prepared to take legal action. These cases can be complex and may involve costly and lengthy litigation. Working with someone familiar with these matters may be beneficial to help you protect your company.